Aaah Starbucks. I do love a good Starbucks, occassionally. It’s just so damn expensive. And what with a revenue for the year ending 2007 of $9.411 billion. That’s a hell of a lot of money, some $60 contributed by me. And then there’s the 172,000 employees that work for Starbucks. Poor saps. My good friend Leigh has come up with another witty quip, calling Starbucks employees “Foreigniano”. Sounds Italian, with a hint of foreign about it. In all my time, I think I’ve seen one British employee at the many different Starbucks in and around London that I’ve been to. It’s as if a new Starbucks opens every week somewhere in the country. One just opened locally near me a few weeks ago. It’s now my hub for working on the laptop, drinking coffee, and generally meeting people. But, you may ask, what is it I have against Starbucks?
There are some good things too. Such as how Starbucks was voted one of the best companies to work for in the UK, according to the Financial Times survey of 2008. In contrast to this, 61 of the 84 Starbucks stores across Australia have recently been closed due to Starbucks wanting to focus it’s priorites on Sydney, Brisbane and Melbourne. Many people have criticised Starbucks for this, saying that a country rich in coffee culture that has had 75% of stores closed is ridiculous. And I, for one, agree. Starbucks doesn’t need the money, they’re already a company making billions of dollars a year, and, of the 29 countries that Starbucks is currently in, I’m not quite sure that closing off 75% of one country will do them much harm.
Now onto how the Foreignianos (it’s catching on, isn’t it?) treat the customers. Each and every time I walk into Starbucks, I’m greeted by a saturnine melancholy of drowning hope as I walk up to the counter to order. It’s dreadful. And charging £3.50 for blended milk, ice and a bit of caramel/chocolate/strawberry flavouring. Profit, much? And the way that Starbucks has simply taken over out world and lives, it’s quite bemusing. Or how about £4.00 for a cup of coffee with “rich Arabica coffee beans that gives off a sumptuous aroma”. Instant coffee with some cream is what I say.
Then there’s the whole “We’re corporate and we need to protect our image. Go green. Environment!”. A lot of a crap. Starbucks use so much water and paper everyday, it’s unbearable. Just because you’re a corporate company doesn’t mean you have to advertise your stupid “Go green” campaign.
And my final bit of utter rubbish that shouldn’t be. Paying extra money for eating in. What. The. Hell?! Honestly, that money is just going to go to the huge power struggle at the top to which only the CEO and his partners will benefit. I would, however, completely agree if the extra money from eating in went to the Foreignianos that worked there. They need it. And then think about the extra money Starbucks rake in (I’ve actually got to thank my good friend BenG for this one). 20 pence extra per average sit down meal. On average, 200 customers per store per day. Around 700 or so stores. That’s a few thousand pounds extra per day. And it all adds up.
Now, if you’ll excuse me, I’m going to sign off. My Caramel Créme Frappucino© is getting cold.
Posted by mikdonalds
Posted by mikdonalds
Posted by mikdonalds